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The Shop
Center Theatre Group, L.A.’s leading non-profit theatre company, was opening the doors of its costume and prop shop for a community festival, workshops and lectures to Boyle Heights residents of all ages. This program was an initiative to promote theatre to Boyle heights and increase awareness. All the programs were offered for free.
The design of the logo was inspired by the shape of Boyle Heights on the map which people recognized easily. The colorful aspect of the logo came from the excitement theatre was going to bring to the community. Working on this branding project was challenging and exciting as it had to resonate with the people living in that community.